Smartsweets was founded with a simple yet strong mission, to ‘Kick Sugar’. Their innovative products are free from sugar alcohols, are packed with plant-based fiber, free from added sugars and artificial sweeteners, are Non-GMO and are naturally colored and flavored. What we love most is the nutritional information on each bag. Unlike traditional candy, the ‘serving size’ is an entire bag! Each bag contains about 100 calories and only 3g of Sugar as opposed to the traditional 40g + sugar.